OFF/SCRIPT LAUNCH CAMPAIGNS
2023/2024At Off/Script, I helped artists and designers bring their ideas to life, from AI visuals or sketches to fully launched products. I provided creative direction, marketing support, custom visuals for promotion, and training on AI tools and Adobe Suite. As Art Director, I ensured a smooth and impactful journey from concept to market.
I collaborated with artist @andhikaramadian to bring his AI-generated vision of a luxury bag to life, crafted entirely from leather and cotton. I led the full communication strategy, from concept evolution and behind-the-scenes content to the launch campaign, product shoot, ads, and educational posts for his community. A project blending art, storytelling, and craftsmanship.
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I worked with artist @maalavidaa, known for her dreamy, abstract art and AI-generated imagery, to transform her concept into a tangible product. She joined us for a day of shooting and interviews, bringing her vision to life. I handled the full communication process, from concept development and behind-the-scenes content to the launch campaign, product photography, and community engagement.
I collaborated with Isaiah (@cyberdreams), an artist blending AI, surrealism, and fashion, to bring his AI-generated concept to life as a tangible product. Isaiah joined us for a day of shooting and interviews, where we delved into his creative process. I guided the entire communication strategy, from concept refinement to the launch campaign, photography, and ads, creating a seamless connection between his digital vision and physical design.